How to use Pinterest for business | Photographers
Photographers have such untapped potential on Pinterest - a platform that is an amazing tool for discovery. You get to be present on a visual search engine of inspiration where users go to find answers to their questions!
There are a lot of things to put in to place to optimise your Pinterest account for business, but for those tips, check out this blog here.
This blog is more specific to the opportunities and details relevant to various photographers on the platform.
Wedding photographers
Family photographers
Couples photographers
Product photographers
Wedding Photographers
You have the opportunity to step into one of the biggest industries represented on Pinterest.
Provide insight to venues, vendors, styles, and more to broaden your searchability & reach.
Share tips for planning, organising & selecting wedding details.
Seasonality can be utilised by sharing outdoor weddings in Spring to winter weddings in autumn.
Some trending keywords include
Wedding Dresses
Engagement Rings
Wedding Photography
Wedding Dress Inspiration
Some content ideas include
Top 3 Wedding Styles of the year based on the Seasons
Photography Inspiration for your Summer Wedding
Looking for the perfect wedding dress? Check out these dresses from weddings I captured in 2024
Family Photographers
You have the opportunity to connect with mothers & the female demographic with a high percentage of users being female.
Showcase special moments shared of families together, providing inspiration and connection.
Love & connection matter and family photos are a prime way to make those moments last forever.
Seasonality is pivotal for showing photoshoots through the seasons for all year round discovery.
Some trending keywords include
Family Photography
Portrait Photography
Cinematic Photography
Film Photography
Some content ideas include
Cinematic fall family photoshoot at sunset
Learn how to capture the perfect family photoshoot
Film-inspired family session full of nostalgia & joy
Couples Photographers
You have the opportunity to inspire, showcasing love and connection.
People love love, they are captivated with love stories. Utilise this by showing emotion and connection through the lens.
Share locations and places for certain aesthetics and the best spots to capture a couple together.
Focus on trending keywords to mirror the aesthetic of those in the spotlight. For example Taylor & Travis or Justin & Hailey aesthetic.
Some trending keywords include
Romantic couples photography
Couples photography
Couples Photoshoot
Some content ideas include
How to create a romantic couple's photoshoot
Couples Photography Location Ideas for Aesthetic Photos
Capture that romantic vibe like Justin & Hailey for your engagement shoot
Product Photographers
You have the opportunity to showcase your work on an increasingly shoppable platform.
People not only come to get inspired but also come to buy so product photography is a great way of promotion.
Trends are effective here to see what people are searching for and share content accordingly.
Provide inspiration for a variety of genres including beauty, fashion, wellness, and more.
Some trending keywords include
Product Photography
Product Photography Ideas
Artistic Photography
Some content ideas include
How to make your products sellable through aesthetic product photography
Looking for product photography ideas? Check out these top tips for aesthetic still shots
Artistic product photography inspiration for your beauty brand
