What makes Pinterest the must-have ingredient in your marketing strategy
Let’s first address what is a marketing strategy. For a lot of people, we hear ‘marketing’ and know it is the promotion of something or someone in order to gain exposure or results. However, without a strategy behind that ‘marketing’, you won’t have the ability to build something sustainable or long-lasting.
A strategy is a plan of action with clear goals and steps on how to achieve those goals.
So, you want a marketing strategy so that for your brand or business, you know what you want to achieve and how you are going to get there. In my opinion for creative businesses especially, Pinterest is the secret sauce to your success. It works as a visual search engine and enables you to increase your growth and exposure over time as opposed to your content vanishing as time goes on.
I could talk about the beauty of Pinterest all day long, but instead I want to share 3 characteristics or abilities of Pinterest as a platform that make it an essential tool to utilise.
Evergreen Content
As I mentioned above, content on Pinterest doesn’t lie dormant after being posted… instead, it grows. Slowly but surely over time, when your content has:
The correct and relevant keyword combinations about your niche
As well as the CTA to target your ideal clients
You can have pieces of content thrive months and years down the line as Pinterest starts to rank your content as trustworthy, relevant and authentic. Content created for Pinterest has power beyond a social media post.
When you are:
Consistent
Intentional
Relevant
Optimised
Your content has the foundation for success and the ability to thrive. Your content becomes EVERGREEN, it doesn’t decline over time, but grows and can bring you in results and enquiries over time. One of the many reasons that Pinterest is your must-have ingredient in your marketing strategy.
2. Promote Your Insight Through Freebies
An amazing way to bring conversions from your Pinterest is to create and promote your expertise in the way of free content. Users on Pinterest come to the platform to get inspiration or find an answer to their questions… so you should be honing in on that reality and providing something of value for free to encourage clicks and signups to enable you to build trust with users beyond the platform.
Pinterest lets you promote your content that can help your ideal client and simultaneously help you to build up an email list of engaged potential clients, whilst giving them immediate solutions to their problems.
3. A Visual Search Engine
As you have probably already guessed… Pinterest is a search engine. An aesthetically pleasing Google, but what I also love about Pinterest is that it is used by real people. You have bloggers, experts in their niche, photographers or designers showcasing their beautiful creations and insights. So when you search on the platform, you get to connect with real people with real insight.
The nature of this search engine is built upon keywords, which emphasises the importance of keywords and their ability to make your content rank and appear in searches.
Pinterest is an element of your marketing strategy that helps you to get seen on an empowering, positive and creative platform:
To bring about clicks and engagements from those searching for what you have to offer
To connect with real people and share your insight
To build your online community and experience long-term growth
