The Who, What, Why & Where of Pinterest Marketing
Pinterest is a beautiful hub of creativity and a visual search engine full of insight from amazing business owners and brands. Are you unsure if Pinterest is for you? Do you know how it works? Do you know why Pinterest should be a part of your marketing strategy?
First, let’s look at what brands and businesses for who performs BEST on Pinterest:
Designers
Designers have the ability to showcase design work and provide inspiration for those who need insight and design ideas for graphics, their homes and more.
For example: graphic designers, interior designers, website designers, brand designers
Photographers
Photographers are core contributors to Pinterest providing inspiration and ideas.
For example: wedding photographers, family photographers, product photographers, couples photographers
Bloggers
Bloggers are the foundation of Pinterest, every brand and business who seek to use Pinterest should be utilising a blog. So those who are solely bloggers have the benefit of endless content to circulate on the platform.
For example: food bloggers, fashion bloggers, kids education and motherhood bloggers
Other
Some other brands do have potential on Pinterest including copywriters, money experts, sellers of digital products and more. The main thing you need in order to showcase your brand on Pinterest is creativity, visuals and insight.
Secondly, what are the benefits of being on Pinterest?
Unbranded Discovery
Get found by those who wouldn’t of otherwise known about your brand.
Visual Search Engine
Build your account and content on keywords to rank in relevant searches.
Evergreen Content
Your content continues to rank higher as your content is engaged with, resulting in long-term visibility.
Hub of Inspiration
Get inspired and inspire others with your expertise to connect with users beyond the platform, directing them to your website.
Next, why should you get on Pinterest?
Discovery with intentional engagement
With a strategy in place, you will have pinners finding your content who are seeking what you have to offer.
Connection beyond the platform
The goal is to get clicks to your site that will results in follows, engagement, signups, enquiries, and sales.
Longevity of content
The nature of Pinterest allows your content to continue ranking and growing months and years down the line.
Searches are based on relevancy
Content that is relevant to the search terms and keywords entered show up in results above recent content.
Lastly, how do you get on Pinterest and succeed?
Create a business account and claim your website
Optimise your entire account from name, bio, boards, and content with relevant keywords specific to your niche and target audience
Build your account on relevant keywords with SEO to set yourself up for success
Create eye-catching and on-brand pin designs with CTA and a clear indication of what you offer (engage, engage, engage)
Be consistent and intentional with creating your content and building out your account
